The central challenge was to validate, in practice, which interface solution delivered the best experience for different user profiles. The task module had three distinct versions of the same screen, each with different approaches to information organization, visual hierarchy, and interaction. It was essential to understand which version generated less cognitive friction, clearer actions, and better alignment with real workflows.

Additionally, the product served users with different levels of digital maturity, requiring extremely careful decisions to avoid ambiguity, confusing terminology, and loss of efficiency.

I led the entire usability testing process in a structured and strategic way. I started by clearly defining the test objectives, aligning with the product team on which hypotheses needed validation and which decisions would directly depend on the results.

The main objective was to validate which version:

• generated less hesitation

• provided clearer actions

• enabled navigation without excessive scrolling

• made critical information more visible

Based on this, I designed test scripts grounded in real tasks, simulating everyday user actions such as task creation, checklist usage, task relationships, attachments, edit locking, and reading critical information like deadlines, assignees, and time tracking.

The tests were conducted with real users across different profiles (managers, architects, and professionals already using or implementing Workflow for clients). During the sessions, I applied active listening, behavioral observation, and micro-interaction analysis—prioritizing what users did, not just what they said.

I observed patterns such as unexpected clicks, attempts at alternative actions, moments of hesitation, use of keyboard shortcuts, and difficulties in interpreting labels and interface states.