AREA

PRODUCT

PROJECT

FINAL GRADUATION PROJECT

ROLE

PRODUCT DESIGNER

YEAR

2024

Sind – Platform for People with ADHD

about.

Recognition
Recognized by the Design for a Better World Award 2025 for proposing a digital solution focused on neurodivergent accessibility and social impact.

Starting Point
For many people, organization is a habit.
For others, it is a constant effort that is often impossible to sustain.

Attention Deficit Hyperactivity Disorder (ADHD), especially in its predominantly inattentive presentation, directly impacts executive functions responsible for:

  • organization

  • planning

  • memory

  • time management

This is not a lack of effort. It is a cognitive limitation.

Approximately 2.5% of adults live with the condition, and this number has been growing rapidly, with up to a 123% increase in late diagnoses over the past decade.

challenge.

The Real (and Invisible) Problem
Adults diagnosed with ADHD don’t just struggle with distraction — they face an entire system that wasn’t designed for them. In daily life, this translates into:

  • forgetting simple tasks

  • losing essential items (keys, documents, phone)

  • difficulty meeting deadlines

  • abandoning tasks that require sustained mental effort

  • constant failures in time management

Common situations, like leaving the house, can become challenging:

  • forgetting something important

  • losing focus midway through a task

  • being unable to finish what was started

The result is not just disorganization. It is:

  • constant frustration

  • a sense of inadequacy

  • impact on both professional and personal life

Market Failure
Despite the increase in diagnoses, most digital solutions:

  • do not account for real cognitive limitations

  • require consistency that users cannot sustain

  • add complexity instead of reducing it

There is also a clear gap: most solutions are designed for children, not for adults with late diagnoses.

Opportunity
If the problem lies in the difficulty of creating structure,
the solution cannot depend on it.

The guiding question for the project was:

How can we create an external structure capable of compensating for internal limitations?

Approach
The project was developed based on a combination of:

  • scientific literature review on ADHD and executive functions

  • interviews with diagnosed individuals

  • observation of real daily-life challenges

  • analysis of existing tools

Using a Research Through Design approach, where the design process itself becomes a tool for investigation.

The goal was not only to understand the problem, but to test how design could respond to it.

Key Insight
People with ADHD don’t need more tools — they need continuous, adaptable structure.

Something that:

  • reduces decision-making

  • anticipates forgetfulness

  • works across different contexts

  • supports the user throughout the day


solution.

SIND was born as a multi-platform digital service designed to function as an extension of the user’s executive functions — a system that does not rely on user discipline to work.

Core Concept
Externalizing organization.

SIND acts as an external layer of cognitive support, helping users to:

  • organize tasks

  • maintain focus

  • remember commitments

  • structure routines

Multiplatform as Strategy
The service was designed to exist across different touchpoints in the user’s routine:

  • mobile

  • desktop

  • smartwatch

  • voice assistants

This allows the system to follow the user, rather than requiring the user to seek it out.

Product Decisions

  • Minimize cognitive load as much as possible

  • Avoid complex or lengthy flows

  • Create fast and predictable interactions

  • Distribute the experience across devices

  • Prioritize continuity over habit dependency

  • Apply W3C guidelines with COGA to ensure cognitive accessibility

Each decision was guided by one question:
Does this make life easier or harder for someone with ADHD?

Expected Impact

SIND aims to:

  • reduce forgetfulness and daily failures

  • improve personal organization

  • increase autonomy

  • reduce mental overload

  • bring more predictability to daily routines

More than productivity, the focus is on quality of life.

Why the Project Was Awarded

The recognition came from its ability to:

  • address a real and underexplored problem

  • translate scientific knowledge into a practical solution

  • position neurodivergent accessibility as a core design principle

  • create a systemic solution, not just a functional one

  • deliver impact across innovation, design, environmental, and socio-economic dimensions

The project demonstrates how design can directly contribute to reducing invisible inequalities.

Key Learnings

  • Not every barrier is visible — but that doesn’t make it less significant

  • Design can compensate for real cognitive limitations

  • Accessibility is not an afterthought — it is the starting point

Would you like to learn more about this project?

Every project has its own particularities and experiences that can’t be fully explained on a single case study page. Send me a messages.

I’ll be happy to share more about it.

Contact

To learn more about me or about my projects, just get in touch and I’ll be happy to chat.

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